Here's the Scoop: Build-A-Bear Workshop Serves Up Cool Summer Fun

Build-A-Bear Workshop (R) celebrates the beginning of summer by serving up fun with new friends in furry sweet taste of ice cream and cool adventure online. Interactive entertainment retailer of customized stuffed animals Bear Collection introduces ice cream and the third annual Camp Happy Heart, this year the ice cream-themed quests and prices are available on buildabearville.com (R) of the virtual world. Baskin-Robbins also (R) provides a special offer for Build-A-Bear Workshop Guests who purchase a new Ice Bears now through September 30.

"Our guests bring their favorite summer flavor to life with these lovable bears ice cream and enjoy the cool activities at buildabearville.com," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "This is a real treat to a partnership with Baskin-Robbins for a special offer with every purchase of our friends Ice Bear."

Ice Cream Bear Collection will be available in Build-A-Bear Workshop and buildabear.com (R), from July 2.Guests can purchase these bears for $ 20 each or two bears for $ 35, while supplies last. Each Ice Bear plush comes with an ice cream cone and a coupon offer for the purchase of one cone and get one free at Baskin-Robbins ice cream stores nationwide through September 30. This limited edition collection features four new bears in these delicious flavors:

- Bear Orange sherbet

- Mint Chip Bear

- Bubble Gum Bear

- Hot Fudge sundae Bear

When the guests to bring ice bears life online at Build-A-Bearville (R), will receive an exclusive virtual ice cream bicycle for their online character. Payment of all four bears gives guests their own ice cream Parlor room for their Cub Condo (R), a virtual home.

Top 2 July, Build-A-Bearville host the third annual Camp Happy Heart, the largest summer camp in the virtual world. Last year, more than 400,000 campers participate in online activities on buildabearville.com. This year, Camp Happy Heart is still waiting for their campers exciting camp program. Campers can play a special online games and quests, including:

- Marshmallow roasting

- Jump rope

- Bear-2-Bear Tug-A-Hug

Guests will enjoy exploring Camp Happy Heart, which is led by ice cream consultant Bear Bear Collection. Once you sign up to join the camp will focus on the individual team and given daily tasks to complete to gain points the team. Guests can also write their own camp-themed stories featuring their favorite Ice Bear. At the end of camp, each participant will receive a team poster for your virtual Cub Condo, and the winning team gets 2010 Camp Happy Hearts trophy, interactive campfire and camp-bed for their Cub Condo home.

About Baskin-Robbins

Named top ice cream and frozen dessert to vote in the U.S. business magazine 31st Annual Franchise 500 (R) ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, frozen desserts and specialty beverages, providing quality and value for consumers of more than 6,000 retail stores in 33 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of tasty treats. Based in Canton, Mass., Baskin-Robbins is part of Dunkin Brands', Inc. group of companies. For more information, visit www.baskinrobbins.com

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own Stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, UK, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa, Middle East, and Mexico. The company was founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball (R) mascot in-stadium locations, and Build-A-Dino (R) stores. Build-A-Bear Workshop is expanding its in-store interactive experience online with the virtual world of its award-winning Web site at buildabearville.com. The company was named in 2009 and 2010 Fortune 100 Best Companies to Work (R) lists. Build-A-Bear Workshop / quotes/comstock/13 *! BBW / quotes / NLS / BBW (BBW 6.77, -0.35, -4.92%) published total revenue $ 394,400,000 in fiscal year 2009. For more information, call 888.560.BEAR (2327), or visit the company's award-winning Web site at buildabear.com.

Trademarks

We would like to thank you for your interest in covering our business. As you write your story, we ask that you use our full name: Build-A-Bear Workshop, and that when referencing the process of making stuffed animals to use the word "make" not "build".

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Workshop, Inc. to Build-A-Bear Workshop to be used only capital letters to refer to our products and services and should not be used as Verb.

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